The World’s Game

Paramount+

In addition to the UEFA Champions League, Northern Lights has been the agency of record promoting all things soccer on CBS Sports & Paramount+ for over three years.

 

 

Tags: Sports

The World’s Game

Paramount+

In addition to the UEFA Champions League, Northern Lights has been the agency of record promoting all things soccer on CBS Sports & Paramount+ for over three years.

 

 

Tags: Sports

We helped establish P+ as the go-to destination for the world’s most engaging game over multiple campaigns, providing combinations of creative direction, writing, editorial, graphic design, and mix along the way. 

We helped establish P+ as the go-to destination for the world’s most engaging game over multiple campaigns, providing combinations of creative direction, writing, editorial, graphic design, and mix along the way. 

Hundreds of deliverables across on-air, off-air, social and radio… dozens of clubs… multiple leagues… various tournaments… different countries… ONE agency came together to deliver THE MOST WATCHED AND MOST STREAMED CHAMPIONS LEAGUE SEASON EVER SCORING DOUBLE-DIGIT YEAR-OVER-YEAR GROWTH. 

 

Hundreds of deliverables across on-air, off-air, social and radio… dozens of clubs… multiple leagues… various tournaments… different countries… ONE agency came together to deliver THE MOST WATCHED AND MOST STREAMED CHAMPIONS LEAGUE SEASON EVER SCORING DOUBLE-DIGIT YEAR-OVER-YEAR GROWTH. 

 

THE 2022/23 FINAL BETWEEN MANCHESTER CITY AND INTER MILAN PEAKED AT NEARLY 3 MILLION VIEWERS BECOMING THE MOST STREAMED SOCCER MATCH OF ALL TIME FOR PARAMOUNT+.

THE 2022/23 FINAL BETWEEN MANCHESTER CITY AND INTER MILAN PEAKED AT NEARLY 3 MILLION VIEWERS BECOMING THE MOST STREAMED SOCCER MATCH OF ALL TIME FOR PARAMOUNT+.

“UEFA HAS BEEN A KEY DRIVER FOR PARAMOUNT+ SINCE OUR LAUNCH AND WE ARE THRILLED TO EXTEND THIS SUCCESSFUL PARTNERSHIP SHOWCASING EVEN MORE WORLD-CLASS SOCCER THROUGH THE 2029-30 SEASON, BUILDING ON THE INCREDIBLE MOMENTUM WE HAVE CREATED THE PAST TWO YEARS.”

– CBS SPORTS CHAIRMAN, SEAN MCMANUS

“UEFA HAS BEEN A KEY DRIVER FOR PARAMOUNT+ SINCE OUR LAUNCH AND WE ARE THRILLED TO EXTEND THIS SUCCESSFUL PARTNERSHIP SHOWCASING EVEN MORE WORLD-CLASS SOCCER THROUGH THE 2029-30 SEASON, BUILDING ON THE INCREDIBLE MOMENTUM WE HAVE CREATED THE PAST TWO YEARS.”

– CBS SPORTS CHAIRMAN, SEAN MCMANUS