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Northern Lights is an
entertainment marketing agency.

We have a passion for storytelling and a track record of delivering audiences across all media platforms.

Northern Lights is an
entertainment marketing agency.

We have a passion for storytelling and a track record of delivering audiences across all media platforms.

We’ve been a bi-costal destination for original ideas since 1995.

From Promax, Clio and Emmy-winning campaigns to commercials, co-branded content, events and experiences, we shape ideas into focused messages and highly viewed content for networks, streamers and brands.

 

Northern Lights is a proud member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

We’ve been a bi-costal destination for original ideas since 1995.

From Promax, Clio and Emmy-winning campaigns to commercials, co-branded content, events and experiences, we shape ideas into focused messages and highly viewed content for networks and brands.

 

Northern Lights is a proud member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

A powerful one-stop resource.

Together, with our in-house partners Mr Wonderful for branding and design, SuperExploder for composing, sound design and audio post, and BODEGA for production, we offer award-winning creative under one roof.

 

A powerful one-stop resource.

Together, with our in-house partners Mr Wonderful for branding and design, SuperExploder for composing, sound design and audio post, and BODEGA for production, we offer award-winning creative under one roof.

Who We Are

Executive Creative Director

Joe Nichols

Joe is an award-winning creative director who comes to Northern Lights from Amazon where he was responsible for launching over 20 original series, and winning Cannes Lions, Promax Gold and Clio awards along the way. His campaigns are cohesive across all platforms and rooted in data-driven strategy. Prior to Amazon Joe launched multiple #1 shows at Lifetime and USA. Born and raised in Manhattan he now lives in LA and finally has a drivers license.

Creative Director / Senior Editor

Pat Carpenter

Pat has decades of experience across commercials, broadcast promos, documentaries, music and long form content. He helped launch production shop Creative Bubble in 2001 and spearheaded the creative vision for Definition 6 and Ripcord Creative. A native of New York City, Pat has a history of moonlighting as a drummer in the city’s punk rock scene.

Associate Creative Director

Derek Barbanti

Derek spent 10 years at Showtime developing campaigns for sports, theatricals,documentaries, and original series like Brotherhood, Dexter and Homeland, winning 2 Emmy Awards for his work. Since joining the team he has led series launch, trailers, co-branded and integrated marketing initiatives for Amazon, Travel Channel, TBS, USA, truTV, and A+E. Derek’s also an avid photographer and craft beer and wine connoisseur.

Executive Producer

Robin Hall

Robin has an extensive background as a producer and executive producer in New York, Los Angeles, and Austin, TX, including stints at Crew Cuts and Blue Rock in New York as well post producing for reality TV shows in Los Angeles and founding King Winter Productions in Austin. Along the way he has taught yoga and sung in several rock bands. He has been Executive Producer at Northern Lights since 2008.

Senior Producer

Leona Togher

Leona’s got you covered, from tackling complicated deliverable lists, to last minute Friday night revisions! She’s produced highly rated series launch campaigns for Amazon, ABC, Nickelodeon, Travel Channel, truTV and USA. Leona’s also a vocalist and VO artist, you may have heard her opposite Colin Jost as the voice of IZOD’s talking sweater.

Creative Director / Partner

David Gioiella

David’s career spans over 20 years of award winning work. He collaborates with networks, agencies and brands to tell moving and effective stories on screens of all sizes…from ideation through production, editorial, audio post and motion graphic design. His work has been honored at the Sundance Film Festival, Cannes Lions, Promax/BDA, Tellys, Emmys, The One Show and others.

Creative Director / Partner

Mark Littman

Mark has over 20 years experience directing, writing, editing, and consulting. He’s concepted and directed commercials for Saatchi, Leo Burnett, Ogilvy, Pillsbury, USA, and Food Network as well as produced and directed award winning feature documentaries, branded content, and TV pilots. Mark’s work has been honored by numerous film festivals, AICE Awards, Telly Awards, and The One Show.

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Contact

info@nl.agency

 

NY: 212.274.1199

LA: 310.889.0864

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© 2021 Northern Lights