Executive Creative Director
Joe Nichols
Joe is an award-winning creative director who comes to Northern Lights from Amazon where he was responsible for launching over 20 original series, and winning Cannes Lions, Promax Gold and Clio awards along the way. His campaigns are cohesive across all platforms and rooted in data-driven strategy. Prior to Amazon Joe launched multiple #1 shows at Lifetime and USA. Born and raised in Manhattan he now lives in LA and finally has a drivers license.