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Northern Lights is an
entertainment marketing agency.

We have a passion for storytelling and a track record of delivering audiences across all media platforms.

Northern Lights is an
entertainment marketing agency.

We have a passion for storytelling and a track record of delivering audiences across all media platforms.

We’re a bicoastal destination for original ideas.

From Promax, Clio and Emmy-winning launch and brand image campaigns, to trailers, commercials, co-branded content, events and experiences, we shape ideas into focused messages and highly viewed content for networks, streamers and brands.

Northern Lights is a proud member of FREE THE WORK, a nonprofit initiative dedicated to identifying systemic inequalities in film, television, advertising, and media, and finding actionable solutions to expand access for underrepresented creators. We are also active members of AICP’s Equity & Inclusion Committee.

 

We’re a bicoastal destination for original ideas.

From Promax, Clio and Emmy-winning campaigns to commercials, co-branded content, events and experiences, we shape ideas into focused messages and highly viewed content for networks, streamers and brands.

Northern Lights is a proud member of FREE THE WORK, a nonprofit initiative dedicated to identifying systemic inequalities in film, television, advertising, and media, and finding actionable solutions to expand access for underrepresented creators. We are also active members of AICP’s Equity & Inclusion Committee.

A powerful one-stop resource.

Together, with our in-house partners Mr Wonderful for branding and design,
SuperExploder for composing, sound design and audio post, and BODEGA for production,
the Northern Lights Family offers award-winning creative under one roof.

A powerful one-stop resource.

Together, with our in-house partners Mr Wonderful for branding and design,
SuperExploder for composing, sound design and audio post, and BODEGA for production,
the Northern Lights Family offers award-winning creative under one roof.

Who We Are

Head of Business Development

Carrie Spott

Carrie Spott is the head of business development across the Northern Lights Family of companies, where she focuses on developing relationships with network, broadcast and streaming clients. Prior to joining Northern Lights, Carrie was vice president of client success at Athena Global Advisors and vice president of business development and executive in charge of production at Alkemy X.

Executive Creative Director

Joe Nichols

Joe is an award-winning creative director who comes to Northern Lights from Amazon where he was responsible for launching over 20 original series, and winning Cannes Lions, Promax Gold and Clio awards along the way. His campaigns are cohesive across all platforms and rooted in data-driven strategy. Prior to Amazon Joe launched multiple #1 shows at Lifetime and USA. Born and raised in Manhattan he now lives in LA and finally has a driver’s license.

EP/Network & Streaming

Leona Togher

Leona’s got you covered, from tackling complicated deliverable lists, to last minute Friday night revisions! She’s produced highly rated series launch campaigns for Amazon, ABC, Nickelodeon, Travel Channel, truTV and USA. Leona’s also a vocalist and VO artist, you may have heard her opposite Colin Jost as the voice of IZOD’s talking sweater.

Creative Director

Ludmilla Meltser

Meltser comes to the agency from NBCUniversal, where she led strategy and creative for award-winning co-branded campaigns via USA and SYFY’s in-house agency Brandworks. Prior to joining Brandworks, Meltser worked on USA’s on-air creative team, launching such series as Suits, White Collar, Royal Pains and Covert Affairs as well as producing content for USA’s acclaimed “Characters Approved” initiatives.

Creative Director

Derek Barbanti

Derek spent 10 years at Showtime developing campaigns for sports, theatricals, documentaries, and original series including Brotherhood, Dexter and Homeland, winning 2 Emmy Awards for his work. Since joining our team he has led launches, trailers, promos, co-branded and integrated marketing initiatives for Amazon Prime Video, Paramount+, Travel Channel, TBS, USA, truTV, and A+E. Derek’s also an avid photographer, and craft beer and wine connoisseur.

Creative Director / Senior Editor

Pat Carpenter

Carpenter has edited and creative directed award-winning show launches, trailers, commercials, documentaries, and long form content. He’s led national brand campaigns for Amazon Prime Video, Olympics campaigns for NBC, and work for HBO, USA, SYFY, Nickelodeon and WWE. A native of New York City’s punk rock scene, Pat’s also the drummer for Mickey Leigh’s Mutated Music.

Creative Director / Editor

Yuhei Ogawa

As a former professional dancer, Ogawa’s experience with choreography and coordination showed him how the marriage of imagery and audio plays a crucial role in creating strong emotional connections with audiences. Yuhei has led campaigns for Disney Plus’ series Loki and The Falcon and the Winter Soldier; edited trailers for Netflix’s The Liberator and Iron Fist; and produced TV spots for Deadpool, Dunkirk
and Suicide Squad.

Creative Director / Partner

David Gioiella

David’s career spans over 20 years of award winning work. He collaborates with networks, agencies and brands to tell moving and effective stories on screens of all sizes…from ideation through production, editorial, audio post and motion graphic design. His work has been honored at the Sundance Film Festival, Cannes Lions, Promax/BDA, Tellys, Emmys, The One Show and others.

Creative Director / Partner

Mark Littman

Mark has over 20 years experience directing, writing, editing, and consulting. He’s concepted and directed commercials for Saatchi, Leo Burnett, Ogilvy, Pillsbury, USA, and Food Network as well as produced and directed award winning feature documentaries, branded content, and TV pilots. Mark’s work has been honored by numerous film festivals, AICE Awards, Telly Awards, and The One Show.

Clients

What's Going On

Contact

info@nl.agency

 

NY: 212.274.1199

LA: 310.889.0864

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