Sunday Night Football Open 2022

NBC Sports

For the 10th consecutive season, Carrie Underwood takes center stage in NBC’s Sunday Night Football open—this time filmed in front of a live audience at the iconic Resorts World Theatre in Las Vegas. As our 9th collaboration with NBC on the open for TV’s most-watched primetime series, we were thrilled to help bring this milestone moment to life.

Tags:  Sports, Featured

Sunday Night Football Open 2022

NBC Sports

For the 10th consecutive season, Carrie Underwood takes center stage in NBC’s Sunday Night Football open—this time filmed in front of a live audience at the iconic Resorts World Theatre in Las Vegas. As our 9th collaboration with NBC on the open for TV’s most-watched primetime series, we were thrilled to help bring this milestone moment to life.

Tags:  Sports, Featured

“Performing the show open for Sunday Night Football for 10 years has been such a joy and privilege for me, it’s always a fun day when we shoot the new open — our amazing creative team somehow manages to top themselves year after year.”

– Carrie Underwood

“Performing the show open for Sunday Night Football for 10 years has been such a joy and privilege for me, it’s always a fun day when we shoot the new open — our amazing creative team somehow manages to top themselves year after year.”

– Carrie Underwood

“This season, with stadiums full again, we wanted to get that sense of reality and optimism and energy – and the more authentic connection that comes with that.”

– NBC Sports Creative Director/Director, Tripp Dixon

“This season, with stadiums full again, we wanted to get that sense of reality and optimism and energy – and the more authentic connection that comes with that.”

– NBC Sports Creative Director/Director, Tripp Dixon

SNF on NBC continues to be the nation’s most-watched regular TV series. The Buccaneers vs Cowboys game opened the season at a multi-year ratings high, averaging a 12.3 rating and delivering 23.3 million viewers for the season premiere.

SNF on NBC continues to be the nation’s most-watched regular TV series. The Buccaneers vs Cowboys game opened the season at a multi-year ratings high, averaging a 12.3 rating and delivering 23.3 million viewers for the season premiere.

Sunday Night Football Open 2021

This was our 8th collaboration with NBC Sports and Carrie Underwood on the Sunday Night Football open, the nation’s most-watched regular TV series. The work was featured in Variety.

Sunday Night Football Open 2021

This was our 8th collaboration with NBC Sports and Carrie Underwood on the Sunday Night Football open, the nation’s most-watched regular TV series. The work was featured in Variety.

The shoot was conducted at an Industrial Light & Magic (ILM) soundstage using their proprietary StageCraft virtual filmmaking technology, also recently utilized in “The Mandalorian.”

The shoot was conducted at an Industrial Light & Magic (ILM) soundstage using their proprietary StageCraft virtual filmmaking technology, also recently utilized in “The Mandalorian.”

Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable UGC player and fan pods.

Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable UGC player and fan pods.

Sunday Night Football Open 2020

Our 7th collaboration with NBC Sports on the Sunday Night Football Open starring Carrie Underwood received a glowing review from Rolling Stone.

Sunday Night Football Open 2020

Our 7th collaboration with NBC Sports on the Sunday Night Football Open starring Carrie Underwood received a glowing review from Rolling Stone.

Super Bowl XLIX Open

Working together with NBC Sports and Verizon, we concepted, shot, and edited the open for the 2nd highest rated show in broadcast history delivering over 114 million viewers.

Super Bowl XLIX Open

Working together with NBC Sports and Verizon, we concepted, shot, and edited the open for the 2nd highest rated show in broadcast history delivering over 114 million viewers.