The Cleaning Lady

FOX

We partnered with FOX to launch The Cleaning Lady, a thrilling and emotionally driven character drama about Thony De La Rosa – a whip-smart doctor who comes to the U.S. for a medical treatment to save her ailing son. When the system fails her, to survive and save her family, Thony is forced to become a cleaning lady for the mob. Our cuts were featured in the Promax Daily Brief.

 

The premiere was Fox’s most-watched drama launch in two years, registering 7.3 million multi-platform viewers.

Tags: Launches & Trailers, Campaigns, Scripted

The Cleaning Lady

FOX

We partnered with FOX to launch The Cleaning Lady, a thrilling and emotionally driven character drama about Thony De La Rosa – a whip-smart doctor who comes to the U.S. for a medical treatment to save her ailing son. When the system fails her, to survive and save her family, Thony is forced to become a cleaning lady for the mob. Our cuts were featured in the Promax Daily Brief.

 

The premiere was Fox’s most-watched drama launch in two years, registering 7.3 million multi-platform viewers.

Tags: Launches & Trailers, Campaigns, Scripted

THE FIRST OF THE TWO CONCEPT-DRIVEN :30s UTILIZES GRAPHIC WIPES ACROSS THE SCREEN THAT MOVE AS THOUGH THONY IS WIPING AWAY THE FOOTAGE IN HER CLEANING.

THE FIRST OF THE TWO CONCEPT-DRIVEN :30s UTILIZES GRAPHIC WIPES ACROSS THE SCREEN THAT MOVE AS THOUGH THONY IS WIPING AWAY THE FOOTAGE IN HER CLEANING.

The second spot utilizes the many labels that Thony is called throughout the series: “just the help”, “a doctor”, and “an illegal” to illustrate that she is so much more than the title suggests.

The second spot utilizes the many labels that Thony is called throughout the series: “just the help”, “a doctor”, and “an illegal” to illustrate that she is so much more than the title suggests.