The Outlaws

Prime Video

WE PARTNERED WITH PRIME VIDEO TO LAUNCH THE OUTLAWS, AN UNEXPECTED PARTNERSHIP OF STEPHEN MERCHANT, THE CO-CREATOR OF THE OFFICE (UK) AND ELGIN JAMES, THE CO-CREATOR OF THE MAYANS M.C.

OUR SEASON 1 TRAILER DROPPED MARCH 2ND AND IMMEDIATELY PICKED UP POSITIVE BUZZ, LEADING PRIME VIDEO TO RETURN TO US SHORTLY AFTER FOR A SEASON 2 TRAILER. THE WORK WAS FEATURED IN THE PROMAX DAILY BRIEF.

Tags: Launches & Trailers, Campaigns, Scripted, Featured

The Outlaws

Prime Video

WE PARTNERED WITH PRIME VIDEO TO LAUNCH THE OUTLAWS, AN UNEXPECTED PARTNERSHIP OF STEPHEN MERCHANT, THE CO-CREATOR OF THE OFFICE (UK) AND ELGIN JAMES, THE CO-CREATOR OF THE MAYANS M.C.

OUR SEASON 1 TRAILER DROPPED MARCH 2ND AND IMMEDIATELY PICKED UP POSITIVE BUZZ, LEADING PRIME VIDEO TO RETURN TO US SHORTLY AFTER FOR A SEASON 2 TRAILER. THE WORK WAS FEATURED IN THE PROMAX DAILY BRIEF.

Tags: Launches & Trailers, Campaigns, Scripted, Featured

EQUAL PARTS HIGH STAKES ACTION, DRAMA, AND ABSURD COMEDY, THE OUTLAW’S MIXTURE OF GENRES WAS A TRICKY, BUT FUN BALANCING ACT.

INSPIRED BY THE LOCATION, GRAFFITI STYLE FREEZE FRAMES WERE USED TO GRAPHICALLY ID THE LARGE GROUP OF CHARACTERS IN THE ENSEMBLE. THE MOTIF CONTINUED WITH SEASON 2, MOVING ON TO IDENTIFY EACH AS A CHARACTER-TYPE.

“The Outlaws is a unique show that blends the hilarious comedy of Stephen Merchant and high-stakes drama of Elgin James, understanding how to translate this genre-bending series for audiences was not easy but Joe and Northern lights did it flawlessly. They were able to create a trailer that highlighted the hilarious comedic moments in the series, while also setting the stage that there is something more serious and thoughtful lying beneath the surface—and they did it all in just two minutes.”

– Kiia Brantley, Prime Video

“The Outlaws is a unique show that blends the hilarious comedy of Stephen Merchant and high-stakes drama of Elgin James, understanding how to translate this genre-bending series for audiences was not easy but Joe and Northern lights did it flawlessly. They were able to create a trailer that highlighted the hilarious comedic moments in the series, while also setting the stage that there is something more serious and thoughtful lying beneath the surface—and they did it all in just two minutes.”

– Kiia Brantley, Prime Video

The Outlaws

Prime Video

WE PARTNERED WITH PRIME VIDEO TO LAUNCH THE OUTLAWS, AN UNEXPECTED PARTNERSHIP OF STEPHEN MERCHANT, THE CO-CREATOR OF THE OFFICE (UK) AND ELGIN JAMES, THE CO-CREATOR OF THE MAYANS M.C.

OUR SEASON 1 TRAILER DROPPED MARCH 2ND AND IMMEDIATELY PICKED UP POSITIVE BUZZ, LEADING PRIME VIDEO TO RETURN TO US SHORTLY AFTER FOR A SEASON 2 TRAILER. THE WORK WAS FEATURED IN THE PROMAX DAILY BRIEF.

The Outlaws

Prime Video

WE PARTNERED WITH PRIME VIDEO TO LAUNCH THE OUTLAWS, AN UNEXPECTED PARTNERSHIP OF STEPHEN MERCHANT, THE CO-CREATOR OF THE OFFICE (UK) AND ELGIN JAMES, THE CO-CREATOR OF THE MAYANS M.C.

OUR SEASON 1 TRAILER DROPPED MARCH 2ND AND IMMEDIATELY PICKED UP POSITIVE BUZZ, LEADING PRIME VIDEO TO RETURN TO US SHORTLY AFTER FOR A SEASON 2 TRAILER. THE WORK WAS FEATURED IN THE PROMAX DAILY BRIEF.

EQUAL PARTS HIGH STAKES ACTION, DRAMA, AND ABSURD COMEDY, THE OUTLAW’S MIXTURE OF GENRES WAS A TRICKY, BUT FUN BALANCING ACT.

EQUAL PARTS HIGH STAKES ACTION, DRAMA, AND ABSURD COMEDY, THE OUTLAW’S MIXTURE OF GENRES WAS A TRICKY, BUT FUN BALANCING ACT.

INSPIRED BY THE LOCATION, GRAFFITI STYLE FREEZE FRAMES WERE USED TO GRAPHICALLY ID THE LARGE GROUP OF CHARACTERS IN THE ENSEMBLE. THE MOTIF CONTINUED WITH SEASON 2, MOVING ON TO IDENTIFY EACH AS A CHARACTER-TYPE.

INSPIRED BY THE LOCATION, GRAFFITI STYLE FREEZE FRAMES WERE USED TO GRAPHICALLY ID THE LARGE GROUP OF CHARACTERS IN THE ENSEMBLE. THE MOTIF CONTINUED WITH SEASON 2, MOVING ON TO IDENTIFY EACH AS A CHARACTER-TYPE.