From Kickoff to Checkered Flag, Now on USA

As marquee national sports properties moved from NBC Sports Network to USA, we partnered with the network to capture the adrenaline, drama, and legacy behind the shift.

From the Premier League and NASCAR to INDYCAR, the Olympic Games, USGA and The R&A Golf Championships, college athletics, and horse racing, our work celebrated the full spectrum of competition available to viewers.

We leaned into a bold, fast-paced editorial style, layering the raw energy of live announcers with the emotional intensity of the athletes, to create a campaign that felt as dynamic and unmissable as the sporting events themselves.

Creative Direction

SCRIPTS

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DESIGN

ANIMATION

FINISHING

Sound Design & MIX