TCA Reel

Prime Video

For an event as big the Television Critics Association Awards, it was essential to start Amazon’s opening sizzle strong, pulling in a discerning audience of top TV critics. So we crafted a cohesive story using interconnected bites from the full range of Amazon originals.

Tags:  Image, Upfronts & Sizzles

Our strength blending strategy with creative led to a sustained, continued partnership between Amazon and Northern Lights for series launches, along with brand, social, and radio campaigns.