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PBS

PBS INVITED US TO CREATE THEIR 2024 EARTH MONTH IMAGE CAMPAIGN, HIGHLIGHTING CLIMATE-CONSCIOUS PROGRAMMING. THE INITIATIVE LAUNCHED ON EARTH DAY AND RUNS ALL YEAR LONG.

 

Tags: Image

Change

PBS

PBS INVITED US TO CREATE THEIR 2024 EARTH MONTH IMAGE CAMPAIGN, HIGHLIGHTING CLIMATE-CONSCIOUS PROGRAMMING. THE INITIATIVE LAUNCHED ON EARTH DAY AND RUNS ALL YEAR LONG.

 

Tags: Image

THE WORK COMMUNICATES PBS’S COMMITMENT TO FOCUSING ON SOLUTIONS, NOT JUST PROBLEMS.  OUR APPROACH WAS TO LITERALLY CHANGE THE DEFINITION OF “CHANGE” FROM OMINOUS OR APPREHENSIVE TO SOMETHING FASCINATING, EXCITING, AND EVEN INSPIRING.  

THE WORK COMMUNICATES PBS’S COMMITMENT TO FOCUSING ON SOLUTIONS, NOT JUST PROBLEMS.  OUR APPROACH WAS TO LITERALLY CHANGE THE DEFINITION OF “CHANGE” FROM OMINOUS OR APPREHENSIVE TO SOMETHING FASCINATING, EXCITING, AND EVEN INSPIRING.  

DELIVERABLES INCLUDED OUR HERO TRAILER, A :30, :15 AND SOCIAL CONTENT FOR INSTAGRAM AND TIKTOK. 

DELIVERABLES INCLUDED OUR HERO TRAILER, A :30, :15 AND SOCIAL CONTENT FOR INSTAGRAM AND TIKTOK.