Sunday Night Football Open 2021

NBC Sports

Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series.

Tags:  Sports, Featured

The shoot was conducted at an Industrial Light & Magic (ILM) soundstage using their proprietary StageCraft virtual filmmaking technology, also recently utilized in “The Mandalorian.”

Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable UGC player and fan pods.

“I just love the fact that we get to reinvent it every year. The team behind these shoots is incredible and it’s always a really fun day, especially this year getting to work with such amazing state-of-the-art technology.”

– Carrie Underwood

“It allows the viewer to leave their day behind a little bit and to get primed. The opening segment sets the tone for the broadcast. This year, we are hoping to reflect some of the optimism and excitement of people getting back together. It’s a little bit aspirational.”

– NBC Sports Creative Director/Director Tripp Dixon