Summer/Winter Olympics Campaign

NBC Sports

The Emmy-winning NBC Sports team asked Northern Lights to create advertiser customizable regional affiliate marketing campaigns for the Rio 2016 Summer Olympics and the Peyonchang 2018 Winter Olympics.

Tags: Promos, Campaigns, Featured

Summer/Winter Olympics Campaign

NBC Sports

The Emmy-winning NBC Sports team asked Northern Lights to create advertiser customizable regional affiliate marketing campaigns for the Rio 2016 Summer Olympics and the Peyonchang 2018 Winter Olympics.

Tags: Promos, Campaigns, Featured

We developed 4 distinct creative executions introducing America’s top athletes to their hometown fans, and produced over 300 spots that aired in every major and secondary broadcast market in the country.

We developed 4 distinct creative executions introducing America’s top athletes to their hometown fans, and produced over 300 spots that aired in every major and secondary broadcast market in the country.

A truly collaborative process, this project spanned all four Northern Lights divisions from concept, through design, audio and final delivery.

A truly collaborative process, this project spanned all four Northern Lights divisions from concept, through design, audio and final delivery.

Rio 2016 generated the highest ratings and advertising revenue in Olympics history.

Rio 2016 generated the highest ratings and advertising revenue in Olympics history.