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Easy Rider Live

At Radio City Music Hall

“It was an entirely unique experience — and a total blast.”

– Anthony DeCurtis, Contributing Editor at Rolling Stone

Tags: Featured, Campaigns

Easy Rider Live

At Radio City Music Hall

“It was an entirely unique experience — and a total blast.”

– Anthony DeCurtis, Contributing Editor at Rolling Stone

Tags: Featured, Campaigns

“Easy Rider Live” celebrated the 50th anniversary of the counter-culture classic film with a live concert/screening at Radio City Music Hall.

“Easy Rider Live” celebrated the 50th anniversary of the counter-culture classic film with a live concert/screening at Radio City Music Hall.

The evening also served as a moving tribute to the late actor, writer and producer Peter Fonda.

The evening also served as a moving tribute to the late actor, writer and producer Peter Fonda.

Northern Lights produced experiential content and a marketing campaign for the event, as well as a workflow that seamlessly blended the original film with live performances.

Northern Lights produced experiential content and a marketing campaign for the event, as well as a workflow that seamlessly blended the original film with live performances.

The concert featured original soundtrack artists John Kay, Roger McGuinn, and Peter Stampfel under the musical direction of Grammy winner T-Bone Burnett.

The concert featured original soundtrack artists John Kay, Roger McGuinn, and Peter Stampfel under the musical direction of Grammy winner T-Bone Burnett.

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