Hanna Campaign

Amazon Prime Video

We commissioned Karen O to perform an original version of the Smashing Pumpkins “Bullet With Butterfly Wings” to introduce “Hannah” in this Super Bowl campaign. We first teased the song in the second half of the Super Bowl spot and then featured the entire song throughout the trailer. 

Tags:  Featured, Launches & Trailers, Campaigns, Scripted

Hanna Campaign

Amazon Prime Video

We commissioned Karen O to perform an original version of the Smashing Pumpkins “Bullet With Butterfly Wings” to introduce “Hannah” in this Super Bowl campaign. We first teased the song in the second half of the Super Bowl spot and then featured the entire song throughout the trailer. 

Tags:  Featured, Launches & Trailers, Campaigns, Scripted

Designed as a clever misdirect, the spot initially presented as an empowerment brand anthem, before revealing itself as a launch trailer for “Hanna”.

Designed as a clever misdirect, the spot initially presented as an empowerment brand anthem, before revealing itself as a launch trailer for “Hanna”.

The trailer received 17 million online views within 24 hours of premiering on the Super Bowl making “Hanna” the most Googled new streaming show during or after the broadcast.

The trailer received 17 million online views within 24 hours of premiering on the Super Bowl making “Hanna” the most Googled new streaming show during or after the broadcast.

“Survivor”, originally by Destiny’s Child, covered here by Ruelle, was the perfect representation of Hanna’s post-launch journey.

“Survivor”, originally by Destiny’s Child, covered here by Ruelle, was the perfect representation of Hanna’s post-launch journey.

The unique cinemagraph style of this 6 second bumper effectively captures your attention and conveys action and drama.

The unique cinemagraph style of this 6 second bumper effectively captures your attention and conveys action and drama.